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What makes RCB one of the most valuable brands in IPL history? cricket news

What makes RCB one of the most valuable brands in IPL history
Royal Challengers Bangalore (RCB) finally won their first Indian Premier League (IPL) title.

Royal Challengers Bangalore reach the top IPLThe brand valuation chart, according to the 2025 Houlihan Lokey Report, is the culmination of sporting success, strategic clarity and unmatched fan engagement.After years of near misses, RCB’s maiden IPL title win ended a 17-year wait, turning the franchise’s story from perennial underachievers to instant champions. That long-awaited win not only provided silverware but also boosted their brand value to a league-leading US$269 million.

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A major factor behind this surge has been RCB’s ability to strike the right balance between continuity and rebuilding. appointment of Rajat Patidar As the captain signaled a transition to new leadership, his presence continued Virat Kohli Stability, experience and global appeal ensured.Kohli’s journey with the franchise – from the early years to lifting the trophy – added an emotional dimension that connected deeply with the fans.On the field, RCB fielded a strong and good team. Retaining key players and adding match-winners like Krunal Pandya, Liam Livingstone, Phil Salt and Josh Hazlewood created depth and flexibility. This resulted in consistently good performances, with eight wins from their first 11 matches and a dominant performance in the playoffs leading to a historic title win.RCB’s progress off the field has been equally impressive. Strategic partnerships along with enhanced match-day experiences and grassroots initiatives across Karnataka strengthened their engagement with fans. Their digital presence – already one of the strongest in the IPL – has reached new heights, boosted by Kohli’s enduring star power.Kohli’s retirement from Test cricket in 2025 puts his focus on the IPL, increasing both performance and marketability.With IPL titles and smart brand-building, RCB has evolved into much more than just a cricket team – they are now the IPL’s most valuable and influential franchise.

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