Varun Dhawan’s family entertainer ‘Hai Jawaani Toh Ishq Hona Hai’ has taken a good start at the Indian box office and has emerged as a clear winner among this week’s new releases.According to early estimates from Sacknilk, the film grossed an estimated Rs 7.50 crore from 9,081 shows on its opening day. With this, the film’s first day gross is estimated to be Rs 9 crore, while the film earned an additional Rs 2 crore from international territories, thus taking its worldwide total to cross Rs 10 crore, bringing the total to an estimated Rs 11 crore.

‘Hai Jawaani To Ishq Hona Hai’ vs ‘Monkey‘

The strong opening has given the film a good lead over Bobby Deol’s ‘Bandar’, which released in theaters this weekend. The film earned Rs 50 lakh from 1,365 shows on the first day, while its India gross stood at Rs 60 lakh.

‘Hai Jawaani To Ishq Hona Hai’ vs ‘pedi‘

Meanwhile, Ram Charan starrer ‘Peddi’ also got a wide release this weekend. The film, which was also released in Hindi, earned an estimated Rs 3 crore on Friday. The Hindi figures contributed to the film’s total collection of Rs 51 crore. The film, which had a multilingual release, earned Rs 47.20 crore from its Telugu release alone, while Tamil, Malayalam and Kannada contributed a total of Rs 80 lakh.

Promotional strategy of ‘Hai Jawaani To Ishq Hona Hai’

According to trade reports, ‘Hai Jawaani Toh Ishq Hona Hai’ benefited from an aggressive promotional strategy before its release. The makers partnered with a booking app to give moviegoers a special first day offer, offering 50 percent discount up to Rs 200 on tickets purchased for the opening day screening.Although the scheme has reduced the average ticket price, it is believed to have significantly increased footfall and helped increase footfall in cinemas across the country.

Budget of ‘Hai Jawaani To Ishq Hona Hai’

The film’s first day figures are particularly encouraging considering its production budget is Rs 50-55 crore. The huge first day crowd could help generate positive buzz and strengthen the film’s theatrical performance over the weekend.

‘Hai Jawaani Toh Ishq Hona Hai’ will be David Dhawan’s last directorial film.

The film holds additional significance as it is the last directorial venture of veteran filmmaker David Dhawan, who announced his retirement after its release. Known for delivering several successful family entertainers over the decades, Dhawan has reunited with his son Varun Dhawan for one last collaboration.

Cast and plot of ‘Hai Jawaani Toh Ishq Hona Hai’

Hai Jawaani Toh Ishq Hona Hai stars Varun Dhawan as Jas and Mrunal Thakur as Bani, a married couple whose five-year relationship begins to unravel due to different priorities around career ambitions and family planning. After their separation the story takes a comedic turn when Jais travels abroad and develops a new romantic relationship with the character played by Pooja Hegde.

Runtime and rating of ‘Hai Jawaani Toh Ishq Hona Hai’

With a runtime of 2 hours and 16 minutes and a U/A certificate from the Central Board of Film Certification (CBFC).