In January 2026, content creator Badal Thakur made headlines by selling Maggi for a day in the hills and earned a total of Rs 21,000. In the same league, a Delhi-based content creator is now trending for earning Rs 24,000 by selling Maggi at a beautiful mountain location. Scroll down to read details.

maggi, mountain and money

Maggi and mountains have a unique relationship which is loved by people of all ages. It’s the perfect combination for travelers seeking comfort food in cold weather. Recently a content creator from Delhi used this combination to earn a good amount of money. Devansh Tyagi, who is known for posting challenge-based videos on Instagram, documented his attempt to set up a temporary Maggi stall at a beautiful hilly location and earned Rs 24,000. According to the video, they looked for a beautiful location, arranged packets of instant noodles on display, laid out plastic tables and chairs for customers, and set up a small cooking station overlooking the hills. Soon after the stall opened, pedestrians and tourists began stopping by for food. He can also be seen cooking fresh portions of Maggi for customers and interacting with them. He revealed that regular Maggi was priced at Rs 100 per plate, while butter Maggi was priced at Rs 120. At the end of the experiment, Tyagi claimed that he had earned Rs 24,000 in a single day by selling Maggi.The video quickly went viral, garnering 92.1 million views and sparking widespread discussion online about Maggi’s popularity at hill stations and tourist destinations.This idea is not very new. In January, another manufacturer conducted a similar experiment and they sold normal Maggi at Rs 70 and Paneer Maggi at Rs 100. At the end of the day he sold around 300 plates and earned around Rs 21,000.

Why does Maggi taste so good in the mountains?

Weather change: One reason it works so well is the weather. The drop in temperature makes you crave for heavy and filling food and Maggi made from refined flour, with the goodness of vegetables serves the purpose and becomes highly satiating. Sadness: Food is often associated with nostalgia and memories. Maggi in the mountains is associated with memories of holidays, road trips, rain-soaked evenings, bonfires and friendship, which is why people are often eager to revisit those good times. Filling and Resting: We have been eating Maggi for years. When you are in the mountains, steep treks often make you hungry and that’s when Maggi, rich in carbs and fat, comes as a savior, as it is mostly made from flour. Plus, the use of butter in making this iconic dish makes it even more delicious and comforting. Disclaimer: This article is based on publicly available reports. The Times of India has not independently verified all the claims mentioned in the article.Images Courtesy: iStock and Instagram