Prasoon Joshi was appointed Chairman of Prasar Bharati. india news
Prasoon Joshi as Chairman of Prasar Bharati, filling a key vacancy at the public broadcaster, which has been without a full-time chief since December.Joshi, who is currently the chairman of the Central Board of Film Certification, brings with him decades of experience in advertising, cinema, literature and public communication.His appointment comes at a time when the national broadcaster is rapidly transitioning to digital platforms and evolving audience preferences.Union Information and Broadcasting Minister Ashwini Vaishnav described Joshi as a “rare creative spirit”, expressing confidence that his leadership would infuse “renewed energy, deeper purpose and a fresh creative voice” into the organisation.
The post was vacant after the resignation of former IAS officer Navneet Kumar Sehgal in December last year.An award-winning lyricist and advertising professional, Joshi has led major global campaigns and previously served as CEO of McCann World Group India and President of Asia Pacific. His tenure at the film certification body since 2017 has been described by officials as a “balanced approach” between creative expression and regulatory oversight.