CHENNAI: On any other day, beige would be a shade that would fade into the background. However, on Thursday, it was one color that stood out.As voting began, men and women across Tamil Nadu rushed to booths wearing beige pants with white shirts. Since entering the political arena, TVK founder Vijay’s signature style has become the unspoken ‘dress code’ among his supporters on polling day.“I wore beige and white so everyone could know who I was supporting,” said Roopa Lakshmi, a first-time voter in Chennai. Uncomfortable in wearing a shirt, Sunita M was seen in a white kurta with beige pants and dupatta. “I didn’t want to be left out.”This look has been trending for several days now, with content creators promoting this look as ‘outfit inspo for Poll Day’.Color-coded political expression has been part of the culture in the state for decades.DMK loyalists are often associated with black and red, while VCK supporters usually choose blue. Now, TVK’s beige color has added a new color to the political spectrum.The question arises that why were DMK’s MK Stalin and BJP’s K Annamalai also seen in white and beige colors?